Peter Bertenshaw - President/Chief Executive Officer and Co-Founder
Peter Bertenshaw is a maverick in the travel industry. With over 10 year’s successful experience in online travel strategies, Mr. Bertenshaw is a sage in the industry. Mr. Bertenshaw attended Arizona State University and studied Marketing. Prior to founding Alliance Reservations Network, Mr. Bertenshaw was a successful target marketing consultant working with multiple list companies and mail houses throughout North America and Canada. Mr. Bertenshaw is married and has three children and enjoys professional sports.

Tad Fuller - Treasurer/Chief Operations Officer and Co-Founder
Tad Fuller is a veteran in the travel industry. With over 20 year’s experience in hotel management, sales and marketing, Mr. Fuller is respected throughout the industry. Mr. Fuller is a graduate of California State University - Fullerton with a degree in Communications. Prior to co-founding Alliance Reservations Network, Mr. Fuller was a successful resort manager in Southern California and Hawaii. Mr. Fuller is married and enjoys travel, dining and music.

Ed Wisman - Chief Financial Officer
Following the completion of his Masters of Accountancy Program in 1999, Ed Wisman joined Alliance Reservations Network. Mr. Wisman is married and has two children.  Ed enjoys hiking and training for triathlons.

Mike Huber - Chief Marketing Officer, Partner
Mike Huber joined the Alliance team in May of 2001. Mike has had a successful sales and management history working for online and newspaper companies including Gannett, The Arizona Republic and the Des Moines Register. Mike is married, has two children and enjoys hiking the Grand Canyon and fly fishing.

Todd Eden - Senior Vice-President Business Development
A graduate of Arizona State University with a degree in banking and finance, Mr. Eden has been involved in business and product development since the late 70’s. Co-founder of HERC (NASDAQ) and former Worldwide Sales Manager for Best Western International developing the wholesale, airline, flight crew, motor coach and online US travel markets. Mr. Eden joined Alliance in 2000 and oversees global business development and channel management with suppliers and distributors.

Lance Hupper - CTO
Lance Hupper is a guiding light of technology for Alliance Reservations Network and the online travel industry. Mr. Hupper brings his travel technology expertise from hands on experience with many technology driven travel systems such as Global Distribution Systems (GDS), Property Management Systems (PMS), and direct hotel interface connections. Mr. Hupper is a graduate of DeVry University - Phoenix with a Bachelor of Science in Computer Information Systems. Mr. Hupper enjoys video games, spectator sports and participates in adult hockey leagues in Arizona.

John Brady - VP Database Administration
John was born in Nebraska and raised in Arizona. He was valedictorian of his high school class, and earned a bachelor's degree in graphic design from Arizona State University. John has worked as a programmer and DBA for eleven years. His analytical and detail-oriented approach to his work serves him well in managing ARN’s data needs. John is single with no children.

Rob Weideman - VP Branding/Creative Director
Rob has a background in Journalism with a degree in Graphic Design from Colorado Institute of Art. Mr. Weideman has 13 years of Internet development experience working with commercial development teams for national accounts. Always striving for that little twist or nuance that will intrigue clients and seize their attention; his main focus at Alliance is to deliver a well organized user experience for all travel products. Rob Weideman is married and has 4 children.

Nick Stringfield - Customer Support Manager
Nicholas Stringfield was born and raised in Phoenix, AZ. He graduated with honors from Coronado High School in 2002. Nick has a strong background in the hospitality industry including 8 years of marketing, sales, customer service and management experience. In his free time he enjoys all athletic activities, traveling and spending time with his girlfriend, Gina.