Starting in 1995, Alliance Reservations Network’s founders Pete Bertenshaw and Tad Fuller both knew the future of hotel reservations was automating the research and booking process online. Since then, Alliance has worked tirelessly to that end. From one of the web’s first hotel booking engines and online customer service applications to spreading the word using Partner marketing programs and search engine optimization, Alliance is a pioneer and leader in the online hotel industry.

As CEO, Mr. Bertenshaw is always looking to build a better mousetrap. From unique Partner programs, to meta search technology and more, Alliance is always looking for ways to add additional value to their customers and their Partners with an inventive flair. No other online hotel booking company provides as much content, price comparisons, images, maps, virtual tours, customer ratings system, or their patented 2-step booking process. Alliance and their employees will continue to pioneer new ideas and concepts to help customers make a more informed hotel booking decisions and help Partners find their perfect niche.

Today, Alliance markets several products to industry professionals as well as consumers. In addition to traditional online bookings, Alliance also provides online team/group bookings, membership discount programs, Partner programs, corporate accommodations solutions, and travel agency hotel booking solutions.

Alliance’s corporate goal is to provide targeted hotel booking technology tools and services directly to the consumer and to provide Alliance Partner’s the tools and technology needed to conquer niche markets and gain market share.